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By Our Correspondent Š2006 Bollyvista.com |
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Aishwarya Rai and J.P. Dutta |
In a glittering event truly depicting the fusion of history with the future, leading bollywood actress Aishwarya Rai today unveiled J.P. Dutta's latest blockbuster 'Umrao Jaan' on the popular digital entertainment platform Reliance Mobile World, accessible to over 26 million subscribers of Reliance Communications. Aishwarya Rai sizzled as she interacted with the media and was very diplomatic in reacting to various questions raised by the media, The launch event of 'Umrao Jaan', set in the serene surroundings dating back to 1840's, on the high speed mobile entertainment platform, Reliance Mobile World, was held across 17-cities through a Video Conference using the state-of-the-art facility at Reliance World. The video clips, wallpapers and ringtones of Umrao Jaan would be immediately available on Reliance Mobile World.
J.P. Dutta, Producer and Director of Umrao Jaan also announced a reverse auction of outfits worn by Aishwarya Rai in the movie exclusively on Reliance Mobile World. J.P. Dutta also announced that the collections from the Reverse Auction of Umrao Jaan outfits would go towards charity. Reverse Auction of Umrao Jaan outfits would be the first-of-its kind reverse auction on a mobile platform across the world in which over 26 million individuals would be able to participate.
Chech out the event pictures |
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